<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
        http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

  <!-- Core pages -->
  <url>
    <loc>https://smplslabs.com/</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/services</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/about</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Primary conversion page — highest priority after homepage -->
  <url>
    <loc>https://smplslabs.com/technology-friction-audit</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <!-- Pricing page — high conversion intent -->
  <url>
    <loc>https://smplslabs.com/pricing</loc>
    <lastmod>2026-06-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Advisory practice hub -->
  <url>
    <loc>https://smplslabs.com/consulting</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- SMPLS LABS software studio hub -->
  <url>
    <loc>https://smplslabs.com/labs</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Product suite landing pages -->
  <url>
    <loc>https://smplslabs.com/labs/governance-suite</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/labs/clinical-suite</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/labs/compliance-suite</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- Pop-Up Projects -->
  <url>
    <loc>https://smplslabs.com/labs/projects</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- SMPLS LABS product catalogue -->
  <url>
    <loc>https://smplslabs.com/smpls-labs</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- BoardMaster AU dedicated product page -->
  <url>
    <loc>https://smplslabs.com/smpls-labs/boardmaster-au</loc>
    <lastmod>2026-07-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/knowingme</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- KnowingMe dedicated product page -->
  <url>
    <loc>https://smplslabs.com/smpls-labs/knowing-me</loc>
    <lastmod>2026-07-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- MediRecruit Pro dedicated product page -->
  <url>
    <loc>https://smplslabs.com/smpls-labs/medirecruit-pro</loc>
    <lastmod>2026-07-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/policyguide-ai</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/invoiceflow</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/healthprocure</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/carecompanion</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/carer-hub</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/care-connect</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/clinical-care-partner</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/hith-os</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/smpls-labs/your-home-gets-you</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- DIMI · PolicyGuide AI dedicated product page -->
  <url>
    <loc>https://smplslabs.com/smpls-labs/dimi</loc>
    <lastmod>2026-07-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Services: SBO Transformation + Skill Factory -->
  <url>
    <loc>https://smplslabs.com/services/skills-based-transformation</loc>
    <lastmod>2026-07-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Resources -->
  <url>
    <loc>https://smplslabs.com/resources/skills</loc>
    <lastmod>2026-07-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/resources/ai-tools</loc>
    <lastmod>2026-07-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- About: What We Believe -->
  <url>
    <loc>https://smplslabs.com/what-we-believe</loc>
    <lastmod>2026-07-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Content pages -->
  <url>
    <loc>https://smplslabs.com/case-studies</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/presentations</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Specialist pages -->
  <url>
    <loc>https://smplslabs.com/conference-compass</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/hith-eoi</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- AEO & A2A pages -->
  <url>
    <loc>https://smplslabs.com/faq</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/book-audit</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Legal pages -->
  <url>
    <loc>https://smplslabs.com/privacy-policy</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <url>
    <loc>https://smplslabs.com/terms-of-service</loc>
    <lastmod>2026-06-27</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Dynamic: Suite Pages -->
  <url>
    <loc>https://smplslabs.com/labs/governance-suite</loc>
    <lastmod>2026-07-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://smplslabs.com/labs/clinical-suite</loc>
    <lastmod>2026-07-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
  <url>
    <loc>https://smplslabs.com/labs/compliance-suite</loc>
    <lastmod>2026-07-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.85</priority>
  </url>
</urlset>
